Let's identify the reasons why clothiers, salespeople and some consumers continue to have an aversion to drycleaning.

First, let me share a quick anecdote. Most people visit the drycleaners once a week. Men with only a few shirts and women with "extra" needs may visit the cleaners twice a week. That's somewhere between 52 and 104 visits a year. Imagine eating at your favorite restaurant this often: How many times would you receive cold eggs, lukewarm coffee or unsatisfactory service?

In most cases, if you voice your complaint, the server will fix the dish or "comp" the meal and you move on. A Five-Star restaurant or hotel will have fewer problems but, when a problem does occur, they seamlessly correct it and make you feel good about the whole experience. Are you getting this service from your drycleaner? It appears not. And, are you as patient with your drycleaner as you are with the 5-Star hotel when they make an error?

Drycleaning Wears Out Clothing: Simply Not True!
We've heard from clothing-store owners that drycleaning wears out clothing and causes fabrics to become limp and dull; that most drycleaners press fabrics too hard -- causing shine and flattening hems; that they don't know how to treat silk; they mangle neckties; they smash all the buttons on dress shirts, don't replace missing buttons, and use too much starch; and they never return collar stays.

Typical Consumer Complaint:
"When I travel, I unpack my clothing to find a dress shirt with broken or missing buttons, a hem out on the cuff of my slacks, a stain on the front ... And, when the cleaners loses or damages something, they put me off hoping that the problem (or I) will disappear. They'd rather lose me as a customer than fix the garment, or pay to replace it."

You can see there are reasons to complain. But, while these problems are legitimate complaints and quite common among average drycleaners, some of these problems can be attributed to human nature and fallibility: Which means that even the best drycleaner will have some of these problems, some of the time. (Remember the restaurant story ...)

Resolution:
A good drycleaner would put it this way, "Drycleaning is not one process: There is the assessment, the pre-treatment, the quality of the machinery, the knowledge of the technician, the length of the cleaning cycle, the clarity of solvent, the stain-removal treatment and "touch" of the technician and, finally, the quality of the ironing, steaming, pressing and final inspection."

The drycleaner that allies to this philosophy and proves it over and over again is the one you want to choose. All Leading Cleaners affiliates believe in this philosophy.