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Drycleaning: Why Consumers Have Low Expectations PDF Print E-mail
The public is, unfortunately, accustomed to poor drycleaning, poor performance, and compromise. Many industries have deteriorated and lowered our expectations. Consumers have found that quality shopping and services have become elitist. Never has the adage, "You get what you pay for!" been more applicable.

Drycleaning has earned a bad reputation because of an over abundance of poor Imageperformances --- by less-than-knowledgeable drycleaners --- none of which are a Certified Couture Cleanerâ„¢. Lukewarm performances by many of this nation's drycleaners, coupled with a fast-growing number of poorly-made and often over-priced garments being sold in the name of fashion, make drycleaning a very challenging occupation.

Please know that we hear your concerns. In fact, we agree with some of your assessments about drycleaning. But, don't let a few "bad" drycleaners that have soured the industry diminish your faith in the real professionals.

Facts about drycleaning:
There's really no bad drycleaning, only bad drycleaners.

Drycleaners are not required to attend classes and do not have to meet many requirements to open shop!

All drycleaners have access to the same machinery, the same teachers, and the same processes, but some choose not to use these resources.

Not all drycleaners are created equal: Stain removal, cleaning techniques, and knowledge of fabrics and construction vary wildly from cleaner to cleaner.

Poor pressing can compromise quality fabrics and cause damage: double creases on slacks; shine on lapels, pockets and hems of gabardine, satin, silk and acetate; wrinkles on collars and cuffs of dress shirts; flattened neckties and hems (when they should be rolled); loss of body and drape.

Poor drycleaning can cause luxurious fabrics to pill and become limp.
In most cases, clothing can remain bright and white with the proper care.

Facts about fabrics and care:
Some fabrics are poorly made and are considered sub-par. Consumers don't recognize them, as such, and drycleaners are often the whipping post for consumers and retailers when these fabrics fail during the cleaning process.

Amazing Stat: Consumers account for roughly 35% of the damaged garments analyzed each year, caused by attempted stain removal (rubbing fabrics), applying club soda to the wrong stains and fabrics, washing a garment that should be drycleaned.

White garments turn "dingy" or gray because of faulty optical brighteners and infrequent washing and cleaning, as well as from poor drycleaning practices.
Clothing that's been worn and stored for the season without cleaning can be permanently ruined by insects and oxidized stains.

Untreated stains can become permanent. Food stains can actually become embedded in clothing and deteriorate fibers.

Perspiration, if left unattended in the underarms, waist, and crotch, can discolor clothing and linings and deteriorate fabrics at an alarming rate.

 

Copyright © Leading Cleaners Internationale :: Site Updated Monday, 12 May 2008