A retailer can make a very strong impression on customers by understanding more about the challenges your customers face when building a wardrobe, beyond just paying for it. We know that you help your customers select the best fabrics and help them make savvy fashion decisions. But value comes in many different packages and one thing's for sure, customers respond to genuine, caring intuitive salespeople.

What separates your store from others: Relationships, a caring and knowledgeable staff, prudent advice, and knowing that clothing needs care, cleaning, and proper storage in order to last. Go the extra mile by offering advice and clothing-care products:

Learn a little about cleaning the fine fabrics you sell and make it part of your sales philosophy. Leading Cleaners can help you with this.

Show your interest, after the sale, by offering at least one clothing-care tip at the cash register. (We can provide you with these tips.)

Find a quality drycleaner and openly share the name and contact person with your customers. Good drycleaners want to develop this kind of relationship with stores and will take good care of your customers.

Call the owner of the drycleaners and build a relationship. They have thousands of customers and will often reciprocate by recommending your clothing store to their drycleaning customers.

Add another profit center by selling your customers quality products that enhance their clothing and help it last longer; delicate detergent for "fragiles" and lingerie (even if you don't sell lingerie); breathable storage bags for their clothing that minimize fading, dust and insect damage; environmentally-friendly lint rollers; proper hangers (with your Logo affixed.)

Many of these products can be purchased, at wholesale, from Leading Cleaners Internationale. Call or write us for more information about pricing and packaging. 800.217.2008

Offer clothing care and fashion advice, in bite-size pieces. Subscribe to LCI's Newsletter for your customers and pass it on for Free.

You're a professional, so people respect your opinion. Be attentive to your customers, before, during, and after the sale.